When planning a vacation, 80% of travelers use the web, making it the most used travel resource. To tap into this resource and inspire more international travel to the United States, Brand USA created an integrated digital Discover America campaign, combining the Google Display Network, YouTube and Google+. See how it was able to scale its business and increase intent to travel to the U.S. by as much as 22%.
Infographic: Brand USA Boosts Travel Intent by 22% With Cross-Media Digital Campaign
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