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Caesars Entertainment drove a 15% increase in brand favorability and a 200% increase in search lift among its target audience.

Google Brand Lift Data, Caesars Entertainment, 2018.

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75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
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> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
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The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
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1.2K

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> 2.5 X

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Over 1K years of watch time on “shopping spree” videos over the past two years.
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