In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013.

Related Data

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

YouTube

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

YouTube

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

YouTube

Watch time for comedy videos has grown over 60% in the least year.

Google

Influencers are just as likely as celebrities to drive buying decisions.

Nielsen/Carat/YouTube
73%

of YouTube gamers say they enjoy watching others play games on YouTube.

Google/Ipsos Connect