27%

of 18- to 49-year-olds are cord nevers or cord cutters.

Related Data

Watch time of YouTube on television screens alone tops over 250 million hours per day.

YouTube Internal Data

Video viewers said relating to their passions is 3X more important than content featuring famous actors.

Google/OMG

Video viewers said relating to their passions is 1.6X more important than content with high production quality.

Google/OMG

YouTube leads reach among ad-supported OTT services with 68% reach.

Comscore OTT Intelligence and Custom Reporting

YouTube, with a monthly viewership reach of 50%, is No. 2 in reach among all OTT services.

Comscore OTT Intelligence and Custom Reporting

YouTube’s 41% share leads watch time among ad-supported OTT services.

Comscore OTT Intelligence and Custom Reporting