Oona King Headshot Tout

Oona King

Director of Diverse Marketing at YouTube

1,2,4,5,8 Google/Ipsos Connect, U.S., Black Consumer Survey, n=1,000 black adults 18+ and n=336 black millennials aged 18-34, Jan. 2017.

3
Nielsen Electronic Mobile Measurement (EMM), U.S., Sept. 2016. Black millennials watched 73% more YouTube mobile per person than the general population of the same age.

6 Nielsen Electronic Mobile Measurement (EMM), U.S., Sept. 2016.

7
Nielsen Electronic Mobile Measurement (EMM), U.S., Sept. 2016; Nielsen Mobile Net View Custom Report, Oct. 2014. Nielsen's EMM implemented measurement enhancements in 2016.