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In the European Union, the number of creators with more than 1M subscriptions has increased over 70% YOY.

Google Data, EU, (BG, CY, CZ, EE, ES, FR, GR, HR, HU, IT, LT, LV, MT, PL, PT, RO, SI, SK, AT, BE, DE, DK, FI, GB, IE, LU, NL, SE), April 2017–April 2018.

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> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
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1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Google Data

> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data

Over 1K years of watch time on “shopping spree” videos over the past two years.
Google Data

50B minutes of gaming content were watched on YouTube in the last 12 months.
Google Data