of overall YouTube watch time still comes from mobile.

Watch time of “new tech”/“new technology” videos on YouTube in Canada has increased more than 2X in last year.

People in the U.S. are interested in videos about “new” technology, with watch time growing over 1.5X in last year.

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

Relevant video ads get 3X the attention compared to the average video ad.

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.