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Google Pixel's full-funnel video marketing campaign saw a 20% lift in brand awareness in 2018.

YouTube Brand Lift Campaign Data, Google Pixel Grammy campaign (Google Preferred and TrueView), Brand awareness lift among adults 45–54, Jan. 2018.

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How video marketing changed in 2018 — and what that means for your 2019 plans

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> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
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> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
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1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
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> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
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Over 1K years of watch time on “shopping spree” videos over the past two years.
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50B minutes of gaming content were watched on YouTube in the last 12 months.
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