Skip to Content

Google Pixel's full-funnel video marketing campaign saw a 113% higher clickthrough rate to the purchase site in 2018 than the average of previous campaigns.

AdWords Campaign Data, Google Pixel Grammy campaign, Compared to similar campaigns with other audience lists, Jan. 2018.

Appears In

How video marketing changed in 2018 — and what that means for your 2019 plans

Related Content

How brands can lean into the right moments in 2019 3 viewer behaviors we saw play out on YouTube in 2018 Why great brand stories aren’t just told — they’re built

Related Data

> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
Google Data

1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Google Data

> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data

50B minutes of gaming content were watched on YouTube in the last 12 months.
Google Data

People are using YouTube to learn about home renovation, with watch time increasing over 200% in the last year.
Google