As the largest minority in the United States1, Hispanics are a powerful audience. Traditionally, advertisers have reached these consumers via TV networks: In 2014, 75.9% of advertisers’ budgets went to TV ads, while only 7% was dedicated to digital.2 But more Hispanics watch YouTube than any cable network in the U.S.3 And, when they want to watch videos that help them stay connected to their Hispanic culture, they also turn to mobile.4 Here is new data on this audience’s online video viewing behavior.
How Hispanic consumers engage with YouTube
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