The last six months have accelerated digital adoption for consumers. As people spend more time at home and the need for relevant, fresh content is at an all time high, the shift from linear to digital video is accelerating. No where is the rise in digital adoption and streaming more prevalent than on YouTube, where silos between digital and broadcast have been broken down.
YouTube’s massive reach and deeply relevant content help advertisers build brand awareness, and ultimately, drive results at scale. In this guide, you'll learn how Google & YouTube can help advertisers reach relevant audiences, capture attention and measure results. We've collected the most useful tools, product recommendations, consumer insights and customer stories to help you achieve your business and marketing objectives.