Millennials watch 47% less TV than adults 35+. Appears In 5 online video trends to inform your 2017 media plan Related Data < 50 % of black millennial viewers say TV is a place where black people have a voice. Watch time of YouTube on television screens alone tops over 250 million hours per day. 3 X Video viewers said relating to their passions is 3X more important than content featuring famous actors. 1.6 X Video viewers said relating to their passions is 1.6X more important than content with high production quality. YouTube leads reach among ad-supported OTT services with 68% reach. YouTube, with a monthly viewership reach of 50%, is No. 2 in reach among all OTT services.
