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Millennials watch 47% less TV than adults 35+.

Google-commissioned Nielsen study, total minutes spent per person among persons 18–34 and 35+ for total TV on a monthly basis, live + 7, total day, broadcast month April 2016.

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< 50 %

of black millennial viewers say TV is a place where black people have a voice.
Google/Ipsos Connect

Watch time of YouTube on television screens alone tops over 250 million hours per day.
YouTube Internal Data

3 X

Video viewers said relating to their passions is 3X more important than content featuring famous actors.
Google/OMG

1.6 X

Video viewers said relating to their passions is 1.6X more important than content with high production quality.
Google/OMG

YouTube leads reach among ad-supported OTT services with 68% reach.
Comscore OTT Intelligence and Custom Reporting

YouTube, with a monthly viewership reach of 50%, is No. 2 in reach among all OTT services.
Comscore OTT Intelligence and Custom Reporting