Skip to Content

Millennials watch 47% less TV than adults 35+.

Google-commissioned Nielsen study, total minutes spent per person among persons 18–34 and 35+ for total TV on a monthly basis, live + 7, total day, broadcast month April 2016.

Appears In

5 online video trends to inform your 2017 media plan

Related Data

> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
Google Data

1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Google Data

> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data

50B minutes of gaming content were watched on YouTube in the last 12 months.
Google Data

People are using YouTube to learn about home renovation, with watch time increasing over 200% in the last year.
Google