68% of people who watch music on YouTube do so when feeling nostalgic. Appears In 40 years after video killed the radio star, YouTube is transforming music. Here’s what brands need to know Related Content Targeting 50+ consumers without a digital plan? AARP says you’re making a mistake From passive to actionable: How to transform your video marketing How 30,000 screaming fans made big brands wake up to the new definition of premium content Related Data > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years. 50B minutes of gaming content were watched on YouTube in the last 12 months. People are using YouTube to learn about home renovation, with watch time increasing over 200% in the last year.
