60%

of Americans ages 35–54, and 29% of Americans aged 55+ say they visit YouTube for music-related content at least 1X per week.

Google/Ipsos, YouTube Music Ad Hoc, U.S., n=1,913 gen pop respondents, n=798 ages 35–54, May 2018.

Appears In

40 years after video killed the radio star, YouTube is transforming music. Here’s what brands need to know

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< 60 %

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