From Online to Store

February 2011

Does online advertising influence in-store sales? Two studies say yes. Quaker Oats was able to boost sales 9% as a result of creating a targeted YouTube campaign. HP computers partnered with Google to create a search-based ad campaign, realizing $5 ROI for every dollar spent.

We conducted two case studies with the help of Nielsen and APT. Here’s what we learned:

  1. Consumers who saw Quakers’ “Awaken Your Senses” ads on the Google Display Network and YouTube bought 9% more Quaker Instant Oatmeal.
  2. When HP used Google’s paid search to connect users to specific retailer deals, they generated $5.30 in sales for every $1.00 they spent on search media.

Dive deeper into these studies and videos to further explore the online-to-store connection.

Online Research Driving Offline Purchase for Görtz