People are also turning to YouTube for inspiration in the kitchen, and we've seen watch time of recipe “idea” videos increase by over 50% in the past year.

Google Data, U.S., Classification as “recipe” videos with “idea” in the title was based on public data, such as headlines, tags, etc. and may not account for every such video available on YouTube, July 2016–June 2018.

Related Data

> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
Google Data

1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Google Data

> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data

Over 1K years of watch time on “shopping spree” videos over the past two years.
Google Data

50B minutes of gaming content were watched on YouTube in the last 12 months.
Google Data