Watch time of “test drive” videos on YouTube has grown by more than 65% in the past two years.
Google Data, U.S., April 2016–March 2017 vs. April 2018–March 2019.
of car buyers research online before they buy.
of shoppers who watch online videos to inform their purchase say new formats like 360° video would convince them to buy a car without a test drive.
Branded auto videos on YouTube grew from a 4% monthly share of views to 7% YOY.
of brand-owned videos are under one minute long.
of creator videos are over 10 minutes long.
more review videos feature test drives on YouTube than any other type of auto review video.