In partnership with The Webby Awards, we invited marketers and fans alike to vote for their favorite YouTube ads from nominees across six categories—and the results are in.
We're pleased to share the winners of #TheYouTubeAd of 2016 contest:
Category: #TheYouTubeAd That Goes Straight to the Heart
You're not emotional. It's just allergies. You voted for the ad that moved you most.
Winner: Budweiser | Chicago Cubs 2016 World Series Champions | Harry Caray's Last Call | Fly the W (VaynerMedia, MediaCom)
Category: #TheYouTubeAd That's Your Guilty Pleasure
Babies. Cats. Baby cats. We've all got our vices. You voted for yours.
Winner: Dear Kitten: Beginnings | Presented by BuzzFeed and Friskies (BuzzFeed)
Category: #TheYouTubeAd That Puts Stars in Your Eyes
You voted for your favorite star-studded ad.
Winner: Best Fiends - WARNING: Don't Download Best Fiends (Best Fiends)
Category: #TheYouTubeAd That Knows No Limits
You seized the moment—and voted for the ad that made you live for today.
Winner: #Pokemon20: Pokémon Super Bowl Commercial (Omelet, MediaCom)
Category: #TheYouTubeAd That Takes a Stand
It's the one you can't ignore. You voted for the ad that inspires you to demand a better tomorrow.
Winner: The Unseen | It Can Wait | AT&T (BBDO, Hearts & Science)
Category: #TheYouTubeAd That Says It in Six
Let's cut to the chase. Short spots can make a big impact, and you voted for your favorite.
Winner: Old Spice | Sweat | #smellegendary (Wieden+Kennedy)
Thank you for voting, and congratulations to the winners.
The nominees for each ad category were selected based on YouTube Ads Leaderboard algorithm metrics (other than bumper ads, for which certain non-algorithmic criteria were applied), as well as a panel of Webby Awards committee members, in consultation with YouTube.