55% of TV advertising time is not paid attention to due to multitasking, switching channels, and fast-forwarding. Appears In Ad attention research: Effectiveness hinges on more than just reach Related Data Watch time of YouTube on television screens alone tops over 250 million hours per day. 3 X Video viewers said relating to their passions is 3X more important than content featuring famous actors. 1.6 X Video viewers said relating to their passions is 1.6X more important than content with high production quality. YouTube leads reach among ad-supported OTT services with 68% reach. YouTube, with a monthly viewership reach of 50%, is No. 2 in reach among all OTT services. YouTube’s 41% share leads watch time among ad-supported OTT services.
