of TV advertising time is not paid attention to due to multitasking, switching channels, and fast-forwarding.
Related Data
Watch time of YouTube on television screens alone tops over 250 million hours per day.
YouTube Internal Data
YouTube leads reach among ad-supported OTT services with 68% reach.
Comscore OTT Intelligence and Custom Reporting
YouTube, with a monthly viewership reach of 50%, is No. 2 in reach among all OTT services.
Comscore OTT Intelligence and Custom Reporting
YouTube’s 41% share leads watch time among ad-supported OTT services.
Comscore OTT Intelligence and Custom Reporting