Content that allows viewers to dig deeper into interests is 2.7X more important than featuring famous actors.
Google and OMG, U.S., “Personal Primetime” Study, n=3,200 respondents, Oct. 2018.
Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Watch time of recipe-related videos increased by 2.5X over the past two years.
50B minutes of gaming content were watched on YouTube in the last 12 months.
People are using YouTube to learn about home renovation, with watch time increasing over 200% in the last year.