Content that allows viewers to dig deeper into interests is 2.7X more important than featuring famous actors. Appears In Quality is in the eye of the beholder: new research on what viewers love Related Content The new primetime is personal 6 industry leaders on the changing nature of primetime Related Data < 60 % Watch time for comedy videos has grown over 60% in the least year. Relating to people's passions when they're choosing what to watch is 1.6X more important than whether the content has high production quality. 3 in 5 Gen Z and millennial viewers want to find purpose and meaning in what they watch. 50% of Gen Z and millennial consumers say they often watch things just to be able to talk about them. YouTube has seen >3,100 years of watch time of lyric videos, where lyrics appear on screen, in the past 12 months. 68% of people who watch music on YouTube do so when feeling nostalgic.
