> Over 50%

of 18- to 49- year-olds are either light viewers of TV or don’t subscribe to TV.

Google-commissioned Nielsen Custom Fusion Study, U.S., Desktop, mobile, and TV fusion, TV measurement of television distribution sources, reach among people 18–49, May 2018.

Appears In

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Related Data

Watch time of YouTube on television screens alone tops over 250 million hours per day.
YouTube Internal Data

3 X

Video viewers said relating to their passions is 3X more important than content featuring famous actors.
Google/OMG

1.6 X

Video viewers said relating to their passions is 1.6X more important than content with high production quality.
Google/OMG

YouTube leads reach among ad-supported OTT services with 68% reach.
Comscore OTT Intelligence and Custom Reporting

YouTube, with a monthly viewership reach of 50%, is No. 2 in reach among all OTT services.
Comscore OTT Intelligence and Custom Reporting

YouTube’s 41% share leads watch time among ad-supported OTT services.
Comscore OTT Intelligence and Custom Reporting