2 out of 3 people say they pick up another device during a television ad break. Appears In YouTube on TV or TV on YouTube? The blurred lines of online video consumption Related Data Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase. In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013. 440M+ minutes of watch time captured by the top 20 Super Bowl ads on YouTube. Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X. Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY. During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.
