people say they pick up another device during a television ad break.

Related Data

Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

Google Survey

In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013.

YouTube

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

YouTube

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

YouTube

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

YouTube

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

Think with Google