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Related Data

Watch time of YouTube on television screens alone tops over 250 million hours per day.

Video viewers said relating to their passions is 1.6X more important than content with high production quality.

YouTube leads reach among ad-supported OTT services with 68% reach.

YouTube, with a monthly viewership reach of 50%, is No. 2 in reach among all OTT services.

YouTube’s 41% share leads watch time among ad-supported OTT services.

of 18- to 49- year-olds are either light viewers of TV or don’t subscribe to TV.