3 X Video viewers said relating to their passions is 3X more important than content featuring famous actors. Appears In Forget about primetime. To attract viewers, follow their passions Related Content Make it personal: 5 rules of engagement for video ads that work The new primetime is personal 3 unexpected reasons baby boomers are turning to YouTube Related Data Watch time of YouTube on television screens alone tops over 250 million hours per day. 1.6 X Video viewers said relating to their passions is 1.6X more important than content with high production quality. YouTube leads reach among ad-supported OTT services with 68% reach. YouTube, with a monthly viewership reach of 50%, is No. 2 in reach among all OTT services. YouTube’s 41% share leads watch time among ad-supported OTT services. > Over 50% of 18- to 49- year-olds are either light viewers of TV or don’t subscribe to TV.