1.6 X

Video viewers said relating to their passions is 1.6X more important than content with high production quality.

Google and OMG, U.S., “Personal Primetime” Study, n=3,200 respondents, Oct. 2018.

Appears In

Forget about primetime. To attract viewers, follow their passions

Related Content

Make it personal: 5 rules of engagement for video ads that work The new primetime is personal 3 unexpected reasons baby boomers are turning to YouTube

Related Data

Watch time of YouTube on television screens alone tops over 250 million hours per day.
YouTube Internal Data

3 X

Video viewers said relating to their passions is 3X more important than content featuring famous actors.
Google/OMG

YouTube leads reach among ad-supported OTT services with 68% reach.
Comscore OTT Intelligence and Custom Reporting

YouTube, with a monthly viewership reach of 50%, is No. 2 in reach among all OTT services.
Comscore OTT Intelligence and Custom Reporting

YouTube’s 41% share leads watch time among ad-supported OTT services.
Comscore OTT Intelligence and Custom Reporting

> Over 50%

of 18- to 49- year-olds are either light viewers of TV or don’t subscribe to TV.
Google-commissioned Nielsen Custom Fusion Study