Skip to Content

Relating to people's passions when they're choosing what to watch is 1.6X more important than whether the content has high production quality.

Google and OMG, U.S., “Personal Primetime” Study, n=3,200 respondents, Oct. 2018.

Appears In

Quality is in the eye of the beholder: new research on what viewers love

Related Content

The new primetime is personal 6 industry leaders on the changing nature of primetime

Related Data

> 3 X

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.
Google Data

> 50 %

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.
Google Data

1.2K

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”
Google Data

> 2.5 X

Watch time of recipe-related videos increased by 2.5X over the past two years.
Google Data

50B minutes of gaming content were watched on YouTube in the last 12 months.
Google Data

People are using YouTube to learn about home renovation, with watch time increasing over 200% in the last year.
Google