The number of YouTube users who follow creators and engage with their channels daily grew by 70% in the past year. Appears In How to create long-form videos that will keep people watching Make it personal: 5 rules of engagement for video ads that work How 30,000 screaming fans made big brands wake up to the new definition of premium content Related Content Forget about primetime. To attract viewers, follow their passions Connecting with gamers on YouTube: 4 things marketers should know How YouTube influencers are rewriting the marketing rulebook Related Data > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years. 50B minutes of gaming content were watched on YouTube in the last 12 months. People are using YouTube to learn about home renovation, with watch time increasing over 200% in the last year.