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La La Land

Brand

Lionsgate

Media Agency

Mindshare

1

Arrival

Brand

Paramount

Media Agency

MEC

2

Hacksaw Ridge

Brand

Lionsgate

Media Agency

Mindshare

3

Lion

Brand

The Weinstein Company

Media Agency

Palisades Media Group

4

Fences

Brand

Paramount

Media Agency

MEC

5

Hidden Figures

Brand

20th Century Fox

Media Agency

Assembly

6

Manchester by the Sea

Brand

Roadside/Amazon

Media Agency

Mindshare

7

Moonlight

Brand

A24

Media Agency

Operam

8

Hell or High Water

Brand

Lionsgate

Media Agency

Mindshare

9

About the YouTube Movie Trailers Leaderboard

The YouTube Movie Trailers Leaderboard includes views on videos from some of the most popular trailer aggregators as part of our count. As always, ads are determined by an algorithm that factors in paid views, organic views, and audience retention (how much of a video people watched). To be eligible, trailers must be for movies nominated for Best Picture. Ranked in order of views including studio channels and some of the most popular trailer aggregators, counting global lifetime views until 2/13/2017.