According to YouTube’s ABCDs, a core part of creative effectiveness is emotional connection. In fact, ads evoking high emotional connection are 64% more likely to drive strong engagement compared to those that evoke low emotional connection. In response, brands are trying to connect more meaningfully with consumers by tugging at their heartstrings, and that’s what we’ve seen in the Q2 Ads Leaderboard. In an era where data rules, the Q2 Leaderboard showcases ads that supersede targeted and personalized content and tap into the things that connect us — the struggles of parenting, the dreams of youth, and the hope for a better tomorrow.
Shot on iPhone XS — Don’t mess with Mother — Apple
BrandAppleCreative AgencyMedia Arts LabMedia AgencyOMD
GET HULU WITH NO ADS
BrandHuluCreative AgencyBig Family TableMedia AgencyUniversal McCann
What happens when the Gecko wears the Infinity Gauntlet - GEICO Insurance
BrandGEICO InsuranceCreative AgencyThe Martin Agency