People are 2X as likely to watch YouTube with others on a TV screen compared to mobile or desktop screens.

Related Data

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

Google/Ipsos

During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone.

Google/Nielsen

Where people turn to view Super Bowl ads they may have missed

Youtube Superbowl Campaign SVG
Google

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.

Google

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen
81%

of video-viewing occasions get all or most of people’s attention.

Google/Ipsos