Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone.

Mobile watch time of test drive videos on YouTube has grown by over 70% in the past two years.

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

of video-viewing occasions get all or most of people’s attention.