ZMOT for Think Finance

December 2011

John Ross, CEO of Shopper Sciences, shared his thoughts on the "Zero Moment of Truth" at the Think Finance with Google event in November 2011. He points out that the internet gives consumers a new way to inform themselves before they buy - suggesting that marketers think about "content optimization" as a new way to stay top-of-mind when consumers are doing their research.

This isn't media optimization. It's content optimization.

John Ross

Online Research Driving Offline Purchase for Görtz