Choosing among new lipsticks, aftershaves and fragrances is a personal, tactile decision for beauty shoppers. In a recent study, we found they're doing tons of online research to pick the perfect product, whether it's reading articles on pairing a product with certain outfits, researching for more product info while in-store, or using the sight, sound and motion of video for a better look. Here are five truths of these constantly connected shoppers and opportunities to reach them in the moments that matter.