How Moms Gather Information on Fast Food

April 2012

Did you know that the internet is used by more moms than other media to gather info on fast food restaurants? Giving new meaning to a drive-thru, moms are using their mobile phones to search for fast food restaurants while enroute in their cars (50%), slightly more than those who search at home (47%). Among those who did use their smartphones, 32% looked for promotions or coupons. This report discusses how and when moms search for the fast food category.

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