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Pedro Pina

Global Client Partner, Google

1 Google Trends, Jan. 2016 vs. Jan. 2005, U.S.
2 Google nternal data, 2015, U.S.
3 Google Trends, February 2016 vs. February 2012, U.S.
4 Google internal data, January-March 2016, U.S.
5 Google/Luth, The Role of Mobile on the CPG Purchase Journey, U.S., April 2016. Food and beverage purchasers August 12–31. n = 318
6 Google internal data, September 2015-February 2016, U.S.
7 Google internal data, August 2015-February 2016, U.S.
8 Google internal data, January 2015-February 2016, U.S. Classification as a ”turmeric” consumption video was based on public data such as headlines and tags for videos demonstrating turmeric as a consumable, and may not account for every ”turmeric” consumption video available on YouTube.