Erin Dean

Erin Dean

Sales Development Manager, Retail
Sales Development Manager, Retail, Google
Nina Thatcher

Nina Thatcher

Industry Development Manager, Technology, Google

Methodology The research for this article is composed of internal Google data from search trends, Google surveys conducted by Google employees and reputable external data sources, such as the National Retail Federation, comScore and ShopperTrak. It also references previous Google research reports, such as the Ipsos OTX/Google 2012 Holiday Shopping Intentions Survey (pdf) and Google Shopper Marketing Council Mobile In-Store Research from April 2013. The methodology behind the Google Consumer Surveys can be found on the Google Consumer Surveys website (pdf). Information about Google Insights for Search can be found on the Google Trends website. Further information about individual report values and survey dates is contained within individual citation footnotes.

1 Comscore, Inc., 2012 Holiday Season To Date vs. Corresponding Days in 2011, NonTravel (Retail) Spending, November 2012

2 ShopperTrak, Retail Foot Traffic Up, Sales Slightly Down on Black Friday, Says ShopperTrak, November 24, 2012

3 Google Consumer Surveys, n=1,500, week of 7/8/13

4 Google Consumer Surveys, n=1,500, week of 7/8/13

5 Comscore, Inc. Online and Offline Total, NonTravel (Retail) Spending, December 2012

6 Google Consumer Surveys, n=580, week of 7/8/13

7 Google Consumer Surveys, n=1,500, week of 7/8/13

8 National Retail Federation, October 2012

9 Google Consumer Surveys, n=1510, 7/31/13

10 Google Consumer Surveys, n=630, Week of 7/8/13

11 Ipsos OTX/Google 2012 Holiday Shopping Intentions Survey Wave 1, n=1,500

12 Google Consumer Surveys, n=900, 8/15/13

13 Google Internal Data, Smartphone Queries in the Shopping Category, July 2013 vs. July 2012

14 Google Shopper Marketing Council, Mobile In-Store Research, April 2013

15 Google Shopper Marketing Council, Mobile In-Store Research, April 2013

16 Google Internal Search Data, Shopping Category, Q4, Percentage Lift vs. Average Q4 Day

17 Google Internal Search Data, Indexed by Device, Q4 2012

18 Google Consumer Surveys, n=1,500, Week of 7/8/13

19 National Retail Federation, Holiday FAQ