75%
of smartphone owners turn to search first to address their immediate needs.
of smartphone owners turn to search first to address their immediate needs.
Google/Purchased, Digital Diary: How Consumers Solve Their Needs in the Moment, Representative sample of U.S. smartphone users = 1000. Smartphone users by immediacy need type = 623-961, Responses = 14,840, Needs = 10,540, May 2016.
of Gen Zers say a texting conversation can count as a date.
of those between 18 and 24 say video and virtual dating are important.
of 18- to 24-year-olds say that dating websites and apps allow them to date someone outside of where they live.
of 18- to 24-year-olds say that dating websites and apps allow them to be more diverse in who they date.
of 18- to 24-year-olds learn about dating apps through online video sites, over 57% more than 25- to 34-year-olds.
In the past two years, we've seen a more than 60% increase in searches for the "best" deodorants.