In the past two years, we've seen a more than 60% increase in searches for the "best" deodorants. Appears In Micro-Moments Now: 3 new consumer behaviors playing out in Google search data Related Content Understanding How Micro-Moments Influence Consumers Related Data In the past two years, we've seen more than a 140% increase in searches for the "best" umbrellas. Searches for "best" have shown higher growth among low-consideration products than high-consideration products over the past two years. Mobile searches for the term "best toothbrush" have grown over 100% in the past two years. There were more than 100,000 unique searches for "toothbrush" in the past year alone. In the past two years, mobile searches for "product reviews" have grown over 35%. Mobile searches for "toothbrush reviews" have more than doubled over the past two years.