Skip to Content

When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.

Google/Ipsos Connect, A total of 1901 US respondents age 21-36 completed a device-agnostic survey. The study was fielded between April 27, 2017 and May 5, 2017.

Appears In

Why millennials don’t deserve the bad rap they get

Related Content

Marketing to millennial parents? Here's how they're redefining parenting for their generation Marketing to Gen Xers? Here's what they're watching on YouTube What black millennials want from YouTube advertisers

Related Data

In France, the hours of content uploaded from YouTube channels has grown by over 175% between 2016 and 2017.
Google Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.
Nielsen

Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.
Google
45%

percent of millennial YouTube users agree that a YouTuber inspired them to make a personal change in their life.
Google/Ipsos Connect
70%

of millennial users watched YouTube in the past year to learn how to do something new or learn more about something they're interested in.
Google/Ipsos Connect
70%

of millennials who watch YouTube to learn how to do something new.
Google/Ipsos