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When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.

Google/Ipsos Connect, A total of 1901 US respondents age 21-36 completed a device-agnostic survey. The study was fielded between April 27, 2017 and May 5, 2017.

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21%

of Gen Zers say a texting conversation can count as a date.
Google/Qualtrics
51%

of those between 18 and 24 say video and virtual dating are important.
Google/Qualtrics
65%

of 18- to 24-year-olds say that dating websites and apps allow them to date someone outside of where they live.
Google/Qualtrics
64%

of 18- to 24-year-olds say that dating websites and apps allow them to be more diverse in who they date.
Google/Qualtrics
41%

of 18- to 24-year-olds learn about dating apps through online video sites, over 57% more than 25- to 34-year-olds.
Google/Qualtrics

In the past two years, we've seen a more than 60% increase in searches for the "best" deodorants.
Google