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When learning something new, millennials are 2.7X as likely to prefer to do so by watching a YouTube video compared to reading a book.

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21%

of Gen Zers say a texting conversation can count as a date.

51%

of those between 18 and 24 say video and virtual dating are important.

65%

of 18- to 24-year-olds say that dating websites and apps allow them to date someone outside of where they live.

64%

of 18- to 24-year-olds say that dating websites and apps allow them to be more diverse in who they date.

41%

of 18- to 24-year-olds learn about dating apps through online video sites, over 57% more than 25- to 34-year-olds.

In the past two years, we've seen a more than 60% increase in searches for the "best" deodorants.