52% of gaming app users are women. Appears In Winning with apps: 5 ways to punch up your mobile playbook Related Content Engage more users: 3 tips for optimizing mobile app performance 4 insights into how shoppers use apps and mobile sites Related Data 59% of mobile gamers download a game within a day of discovering it. The No. 1 reason players say they came back to a game is new features, like additional levels. 64% of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills. 63% of casual gamers play games to pass the time. 48% of strategy gamers play games to pass the time. 49% of fantasy gamers play games to pass the time.
