of mobile gamers download a game within a day of discovering it.

The No. 1 reason players say they came back to a game is new features, like additional levels.

of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.

of strategy gamers play games to pass the time.

of fantasy gamers play games to pass the time.

of casual gamers play games because they are easy to understand.