33%
of casual gamers play games because they are easy to understand.
Google/Kantar TNS, 2018 Global Mobile Gamer Behavior and Attitude Report, n of 3,611 mobile gamers aged between 18–49 in U.S., U.K., Germany, Japan, Korea, and Indonesia across three game genres (Casual: n=1299, Strategy: n=1218 and Fantasy: n=1094), 2018.