Users searched almost 90 million times for specific natural beauty ingredients in the past year.

of top beauty videos about aloe did not mention a brand.

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

How watching videos on YouTube makes people feel

Women are more likely to seek a "how-to" video than a beauty video on YouTube.

of 18-to 24-year-old women used their phones to search for health and beauty how-to content in the past three months.