77%
of ASMR viewers between 18 and 24 years old are looking at beauty and fitness content.
of ASMR viewers between 18 and 24 years old are looking at beauty and fitness content.
Google Internal Data, as of Aug. 19, 2016. Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated user browsing behavior on the Google Display Network. Audience defined as U.S., interested in ASMR, as compared to the U.S. general population.
of all searches for bottoms (trousers, shorts, skirts, etc.) reference size and fit, for example “baggy pants.”
Active users of the Google Assistant grew 4X over the past year.
The U.S. has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “women's loafers,” “oversized,” and “wrap dresses” are on the rise.
The U.K. has seen a decline in search for the terms “velvet blazer,” “dinner jacket,” and “slim fit,” while the terms “linen blazer,” “hoodie-blazer,” and “oversized” are on the rise.
India has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “chappals,” “oversized,” and “wrap dresses” are on the rise.
France has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “ballerina shoes,” “oversized,” and “wrap dresses” are on the rise.