Skip to Content

India has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “chappals,” “oversized,” and “wrap dresses” are on the rise.

Related Data

of all searches for bottoms (trousers, shorts, skirts, etc.) reference size and fit, for example “baggy pants.”

Active users of the Google Assistant grew 4X over the past year.

Between 2017 and 2018, there has been a 14% increase in global search queries using the term “business casual.”