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Between 2017 and 2018, there has been a 14% increase in global search queries using the term “business casual.”

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of all searches for bottoms (trousers, shorts, skirts, etc.) reference size and fit, for example “baggy pants.”

Active users of the Google Assistant grew 4X over the past year.

The U.S. has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “women's loafers,” “oversized,” and “wrap dresses” are on the rise.

India has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “chappals,” “oversized,” and “wrap dresses” are on the rise.

France has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “ballerina shoes,” “oversized,” and “wrap dresses” are on the rise.