Between 2017 and 2018, there has been a 14% increase in global search queries using the term “business casual.”

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The U.S. has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “women's loafers,” “oversized,” and “wrap dresses” are on the rise.

Google Data

The U.K. has seen a decline in search for the terms “velvet blazer,” “dinner jacket,” and “slim fit,” while the terms “linen blazer,” “hoodie-blazer,” and “oversized” are on the rise.

Google Data

India has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “chappals,” “oversized,” and “wrap dresses” are on the rise.

Google Data

France has seen a decline in search for the terms “heels,” “slim fit,” and “bodycon dresses,” while the terms “ballerina shoes,” “oversized,” and “wrap dresses” are on the rise.

Google Data

Between 2017 and 2018, “business casual” became the most searched-for phrase with the word “casual” in the query.

Google Data

In France, there has been a 127% increase in searches for smart casual menswear.

Google Data