Auto Aftermarket and Today's Digital Driver

November 2013

The needs of aftermarket shoppers haven't changed. There are two types of behaviors when it comes to vehicle parts and accessories purchases: Proactive drivers buy for the season, enhancement and regular maintenance, while reactive ones purchase for repairs. But what has changed? In a new study, we found that regardless of the reason for purchase, drivers have gone digital. Seven in 10 drivers start their purchase process online. Learn what tools have an impact on their decisions and how you can win today's digital drivers.

Digital drives auto shopping