The 5 key auto micro-moments brands should win

December 2016

The opportunity to win over auto shoppers doesn't just happen in person anymore—it happens on mobile. These days, the average car buyer makes just two visits to dealerships. Brands should be there and useful in key auto micro-moments to shape consumer preferences and influence purchase decisions.

Key Auto Micro Moments Mobile Trends Desktop B
Consumers in the micro-moment: What it means for auto brands