Skip to Content

Industrial manufacturing customers who engaged digitally post-purchase were 2X more likely to purchase supplementary products.

BCG/Google, U.S., Online to Offline (n=598, customers of industrial manufacturing products; n=250, customers of IS products; n=601, customers of pack-and-ship products), Sept. 2017.

Appears In

3 insights that will help you serve today’s B2B buyer

Related Content

When ‘I have to have it’ clashes with reality, shoppers turn to search How to reach today’s impatient shoppers—whether they’re shopping online, by voice, or in store When people are ready to invest, digital is their first stop

Related Data

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
Google/Ipsos
87%

of shoppers surveyed say knowing they got a good deal is important to them when deciding which brand or retailer to buy from.
Google/Ipsos

A global survey found that 56% of in-store shoppers used their smartphones to shop or research items while they were in a store in the past week.
Google/Ipsos
85%

of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
Google/Ipsos
53%

of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
Google/Ipsos
49%

of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
Google/Ipsos