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58%

of B2B industrial manufacturer purchasers start online research with a product (like lawn mower, tire, or sprinkler) then follow up with a brand.

BCG/Google, U.S., Online to Offline (n=598, customers of agriculture equipment), Sept. 2017.

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3 insights that will help you serve today’s B2B buyer

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of shoppers surveyed say product information and pictures are important to them when deciding which brand or retailer to buy from.
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of shoppers surveyed think their shopping experience would be better if a retailer's loyalty or rewards program activated automatically at checkout.
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of shoppers surveyed think their shopping experience would be better if retailers offered promotions or deals specific to past purchases.
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