Lisa Gevelber

Lisa Gevelber

VP, Marketing for the Americas at Google

View Lisa's biography here.

1,2 Google Search data, U.S., Jul. 2015 and Jul. 2016.
3 Google data, U.S., aggregated, anonymized data from a sample of U.S. users that have turned on Location History, from Aug. 2014 and Aug. 2015.
4,5,9,10 Google Shopping data, U.S., Jun.–Jul. 20, 2015 and Jun.–Jul. 20, 2016.
6 Google Shopping data, U.S., Jun. 2014, Jun.–Jul. 20, 2015 and Jun.–Jul. 20, 2016.
7 Google Shopping data, U.S., Jun.–Jul. 20, 2015 and Jun.–Jul. 20, 2016.
8 Google Trends, U.S., Jul. 2015 and Jul. 2016.
11 Google Consumer Survey, U.S., among online adults aged 18+ who have done or plan to do any back-to-school shopping for their child(ren), n=1,007, Jul. 2016.
12 YouTube data, U.S., classification as a "back-to-school" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube, Jun.–Jul. 2015 and Jun.–Jul. 2016.
13 YouTube data, U.S., classification as a "back-to-school DIY" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube, Jun.–Jul. 2015 and Jun.–Jul. 2016; YouTube data, U.S., classification as a "dorm tour" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube, Jun.–Jul. 2015 and Jun.–Jul. 2016.
14 YouTube data, U.S., classification as a "back-to-school DIY" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube, Jun. and Jul. 2016.
15 Google Search data, U.S., Jan. 2013–Jul. 2016.