1 Google/Euromonitor International, retail micro-moments, U.S., apparel, consumer electronics, home & garden mobile shoppers, n=500 for each category, Jun. 2016.
2 Google/Ipsos, Consumers in the Micro-Moment, Wave 3, U.S.,, n=1,291 online smartphone users 18+, Aug. 2015.
3 Google/Luth Research, U.S., methodology: Google partnered with Luth to analyze the digital activity of its opt-in panel participants during a one-month, live-tracking study. This article details the cross-device clickstream data of one of those participants. Marcus is a pseudonym. The participant agreed to the publication of this research for marketing purposes under the condition of anonymity.
4 Google/Mindswarms, U.S, methodology: Google partnered with Mindswarms to select and interview the participants of this live-tracking pilot study. The participants answered questions about their shopping behaviors and digital activity via video.
5 Google Data, U.S., anonymized, aggregated searches that trigger a PLA, Nov. 2015.
6 Google/Purchased Digital Diary, "How Consumers Solve Their Needs in the Moment," shopping features include the following: engage with advertisements or messages from a business (click, watch, etc.); check product availability online or in-store; read reviews from other shoppers and experts; watch online videos about the product or service; look at product images for the product or service; use discounts or offers for a product or service; contact a store about a product or service; view store locations on a map; smartphone users=1,000, search and purchase on smartphones weekly=736, May 2016.
7 YouTube Data, U.S., classification as a shopping video was based on public data such as headlines, titles, and tags, etc., and may not represent all apparel shopping videos on YouTube, Sep. 2014 vs. Sep. 2015.
8 Google Consumer Survey, based on U.S. online population, n=550, Jan. 2015.