Alli Mooney profile

Allison Mooney

Head of Trends and Insights, Marketing at Google
Brad Johnsmeyer

Brad Johnsmeyer

Analytical Insights Marketing, Google

1 Google/Nielsen, "Mobile Path to Purchase" study, November 2013, United States.
2 Google/Ipsos, "Consumers in the Micro-Moment" study, March 2015, United States.
3 Google Consumer Surveys, April 2015, United States, n=1130.
4 Google Consumer Surveys, April 2015, United States, n=365.
5 Google Data, April 2015, global.
6 Google Data, April 2014 vs. April 2015, United States.
7
Google Data 2015, United States, brand interest measured via search volume/activity on Google.com.
8 Google Data, Q1 2014 vs. Q1 2015, United States.